Case Study · Centers for Disease Control and Prevention

Restoring morale and re-anchoring trust

How one afternoon of purposeful play gave a 40-person public health division a glimpse of the culture they wanted back.

Industry
Public Health
Location
United States
Founded
1946
Employees
9,000+
CDC team members gathered around game tables at their offsite retreat

The division at play during their offsite retreat.

The client

On the front lines of public health

The CDC is responsible for protecting public health and safety, operating on the front lines of disease prevention and health education. We worked with a critical division of roughly 40 people during their offsite retreat.

The problem

A team running on empty

A wave of newly implemented administrative processes had turned everyday tasks into frustrating hurdles, actively making their work harder. The team had also recently returned from a furlough and wanted to rebuild the culture they had lost.

The organization had tried traditional approaches to revive morale. They were looking for something new, something that could actually foster connection.

The solution

Multiple tables, one shared story

Once Upon a Roll was brought in during the division's offsite retreat to give the team a psychological break from the stress and an intentional space to rebuild their culture.

Instead of a heavy lecture or a dry corporate workbook, we broke the 40-person division into multiple gaming tables for intensive, hilarious rounds of Telestrations, a visual, cooperative game of telephone. Through rapid-fire rounds of sketching and guessing, the game asked people to communicate under constraints, yielding immediate insights for their day-to-day work.

The QUEST debrief

Four aha moments

The game is the warm-up. The debrief is where insights become day-to-day habits.

Clear communication is in the eye of the beholder

A message only becomes clear when the person receiving it understands it. Team members learned to check assumptions, clarify instructions, and communicate with greater intention.

Assume good intent

When drawings changed dramatically as they moved across the table, players chose to laugh, adapt, and refocus instead of assigning blame. They practiced responding with curiosity and flexibility.

Build collective resilience

Even when one person misunderstood a prompt, the team rallied around them and kept moving forward. Shared support is how teams overcome setbacks together.

Bridge generational and cultural perspectives

One player drew a station wagon and younger colleagues did not recognize the vehicle, sparking a powerful discussion about how different generations assign different meanings to the same words.

“This was excellent. Exactly what we needed.” CDC Participant
The results

We didn't rewrite a complex organizational culture or erase years of systemic public health burnout in a single hour.

But we gave them a peek at what their culture can look like.

Egos and titles left at the door

Around the game tables, the institutional hierarchy completely dissolved. Job titles, clearance levels, and senior rankings did not matter. The most senior leaders and the newest staff members played on equal footing, removing the usual barriers that stifle open communication.

A glimpse of the baseline

By the end of the session, the room was filled with roaring laughter and organic conversation.

Humanizing the network

Colleagues who had spent months trading emails were able to drop their guards, laugh at absurd constraints, and see each other fully as people.

A counter-narrative to burnout

The session proved to the team that friction does not have to define their daily experience, and that leadership was willing to invest in their culture.

Curious what purposeful play could do for your team?

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